Better Branding, Better Life

This title took me two decades since I first started researching into branding, before I can finally put it two words.

Branding however is an area I’ve been exploring even more deeply since the Covid outbreak.

It’s something that’s happening at every moment. It’s an area of focus or execution that should not only be assigned to marketers.

In fact, what I’d like to bring to light in regards to branding (whether for personal or business) is that it matters to you, more than you think.

It should be a routine, lifestyle, a responsibility of yours.

That products you purchased, the websites or apps you use, the people you choose to talk to, the food you consume on a regular basis. They were all powered by branding which influenced our decisions to engage with them.

This isn’t a topic our school’s forewarned us to be aware of — but I think it’s very important that we understand how the functions of branding co-exist with our every day life.

If we pay attention to the often-missed details, we’d uncover so much power and magic behind how the process of branding is affecting us.

For e.g, Simply applying the good practices of self-branding can amplify your perceived value or worth from your prospect or audience’s mind.

Dress poorly to a social event, and you will be judged negatively. Your credibility may suffer. Dress sharp, and you enjoy the positive responses — you may command more respect. This is just a micro example to consider.

Either way, a deeper understanding towards the nature of branding today can actually help us understand how life really works. You’ll understand how reality is unfolding before you. You’ll be able to see through the surface reality.

You’ll make better decisions moving forward; and a good life is a compound of smart decisions made.

I’m now here on medium to share my insights and perspectives on how branding can help bridge you into a better life.